| When
faced with the choice of a tough climb or an easy one, Jen Bawden always
takes the most arduous ascent. She believes in herself and knows if it
doesn¹t work out, she can always backtrack and travel the comfortable
path. Not that she¹d let that happen.
While a student at
Branksome Hall, Jen Bawden was happy, optimistic
and more than a
little bit impish. Chronically late, with a penchant for
wearing her kilt
as a "mini," she was a regular mischievous fixture in the
headmistress¹
office.
"Late for class as
usual, one day I helped an old lady across the road
instead of taking
the overpass," Jen describes. "While the class looked
on, I climbed to
the top of a tree in the courtyard to rescue a kitten."
These playful antics
were less defiance and more a release of pent-up pain caused by what she
describes as an unhappy home life. "Boarding at Branksome was like being
let out of jail," she says. "What seemed to others as strict rules were
lapse compared to those I had been used to."
Thriving in the independent
thinking environment, Jen learned it was OK
to question established
ideas. Her most important role model was her
headmistress, Allison
Roach. Responsible for hundreds of other students,
Roach still managed
to make her feel special‹someone with a good life
that was worth living
on her own terms.
"She nurtured and
encouraged my independent and free-spirited nature where many others would
have tried to squash it on the spot," Jen explained.
In its infant stage
at Branksome, this strong self-image matured during
her post-secondary
education at Neuchatel College in Switzerland, then
the University of
Western Ontario in London and finally The Fashion
Institute in Los
Angeles, where she received a graduate degree in Design and Marketing.
Demonstrating just
how powerful her spirit and talents were, Jen took a
startup fashion
design and production company from conception to
implementation in
less than 18 months. Customers such as Bergdorf Goodman, I. Magnin, Nordstrom's,
Holt Renfrew and others carried Jen Bawden's elaborate gowns, worn by singers
Celine Dion and Mariah Carey, models Carol Alt and Daisy Fuentes, plus
other noted women such as Ivana Trump and the Duchess of York, Sarah Ferguson.
"I never wanted to
follow the pattern in sewing class, creating my own
designer originals
out of my grandmother¹s old velvet dresses instead,"
Jen explained. "I
don't think I've fundamentally changed much. I still take risks, push boundaries
and make my own rules."
Her blend of creativity
and business acumen is a powerful
Combination-especially
when it¹s put to work on Wall Street, Jen Bawden's new home. How she
got there is also a testament to her talents.
While running her
fashion company Bawden raised capital for various
charities, getting
a taste for the money chase. During this time, she was also inspired to
author a book, Get a Life THEN Get a Man, to help other women follow their
dreams (Available in most Toronto bookstores). As the Internet "exploded
around her," she was
offered a job as
head of marketing at a venture capital firm. Six months
ago, Jen took her
experiences and connections and opened her own Technology development and
finance business, Bawden Capital.
"I am every bit as
creative now as I was when I ran my fashion company," Bawden explains.
"Instead of knowing what top works with what skirt I figure out ways for
company one to work with company two. My people skills and ability to adapt
to change are great assets on Wall Street. You have to be very creative
in a tough market‹always coming up with new ways to help your clients."
Bawden saved thousands
of dollars by designing her own logos and website JenniferBawden.com &
BawdenCapital.com, proving an artistic woman can excel in the business
world‹and enjoy it. She¹s addicted to the liveliness and fast pace
of New York. ("it's the only drug I've ever needed") and the thrill of
closing a big deal, working with bold, talented entrepreneurs and being
part of the fast-changing technology world.
"I don't look at
business the way most people do something you do just for the money. I
see it as a creative process. I feel like I'm building layer by layer,"
Jen Bawden says. "My goal is always to do the best I cannot to compete
with others. Although I must admit I do get quite a thrill when I'm beating
the boys at their own game!" |